Brand guidelines · v1.0

Where builders show their work.

Everything you need to present AgentCon 2027 consistently, from a city meetup flyer in Mukono to the main stage in Silicon Valley. Made for local organizers, speakers, sponsors and designers.

01 · Introduction

One conference, dozens of cities.

AgentCon is a free, community-driven conference series for developers, engineers and researchers who are actively building with AI agents, not just talking about them. Every stop is a one-day deep dive, organized entirely by local volunteer communities.

68

events and counting

35

countries

1

day per city, packed with demos and deep dives

Free

for every attendee, in every city

What changes in 2027

Previous editions used an illustrated, vintage world-landmarks badge. It captured the world-tour spirit, but it was hard to reproduce, impossible to localize and disconnected from the Global AI Community identity. For 2027 AgentCon moves to a clean, modern system that is built on the Global AI Community palette and typefaces, scales from favicon to stage backdrop, and gives every city its own lockup.

Aligned

Same family as Global AI Community

Shared colors, typefaces and shapes, so AgentCon is instantly recognisable as a Global AI Community event.

Reproducible

Works everywhere

Vector-first, one-color versions and no illustration dependencies. Prints on a lanyard, embroiders on a hoodie.

Local

A lockup for every city

Organizers can generate an official city lockup in seconds, without needing a designer.

Brand architecture

AgentCon is an event series of the Global AI Community. Each local edition is run by a Global AI chapter. The hierarchy should be clear on every piece of communication: the city edition leads, AgentCon frames it, and the Global AI Community endorses it.

Masterbrand Global AI Community

Organizer and endorser. Appears as “Organized by” on every AgentCon asset.

Event series AgentCon 2027

The global conference brand. Used for world-tour communication, sponsors and the website.

Local edition
AgentConCopenhagen 2027

Run by a Global AI chapter (e.g. Global AI Copenhagen). Leads on all local communication.

03 · Color

Warm, grounded, unmistakably Global AI.

The AgentCon palette is the Global AI Community palette. Cream and Ink do most of the work; Signal Orange is the spark that makes things happen; Sky Blue gives breathing room. Click any value to copy it.

Primary palette

Use these four colors for almost everything.

Text, dark backgroundsInk
HEX
RGB
CMYK
0 14 36 91

Primary text and dark surfaces. Use instead of pure black.

Default backgroundCream
HEX
RGB
CMYK
0 0 4 4

The page. Calmer than white; pairs with white cards.

Accent, actionSignal Orange
HEX
RGB
CMYK
0 62 80 16

The orbit, highlights, large headlines, backgrounds for big moments.

Support, calmSky Blue
HEX
RGB
CMYK
29 13 0 22

The lens, illustration fills, secondary surfaces on Ink.

CMYK values are conversions for coated stock. Always request a printed proof for large print runs.

Proportion

Keep color in balance: mostly calm surfaces, with a confident, deliberate use of orange. If everything is orange, nothing stands out.

Cream 60%
Ink 22%
Orange 10%
Blue 8%

Supporting colors

Deep shades are for text and interactive states where contrast matters. Tints are for backgrounds of tags, callouts and table rows. Navy is reserved for the Global AI Community logo and endorsement areas. Live Green is only for status, never decoration.

Orange Deep#B8431F
Orange Tint#FBE9E0
Blue Deep#3C657F
Blue Tint#E6EEF4
Cream Warm#FDF0E3
Muted#6E6759
Global Navy#1E224E
Live Green#178F57

Accessible pairings

All text must meet WCAG 2.2 AA. Signal Orange is not dark enough for small text on light backgrounds: use Orange Deep for links, small labels and buttons with white text.

PairingRatioUse for
Ink on Cream16.8 : 1AAA · all text
Sky Blue on Ink7.9 : 1AAA · all text
White on Orange Deep5.4 : 1AA · buttons, all text
Muted on Cream5.1 : 1AA · secondary text
Orange Deep on Cream4.9 : 1AA · links, labels
Orange on Ink4.5 : 1AA · all text
White on Orange4.1 : 1AA large only · ≥ 24 px, or ≥ 19 px bold
Orange on Cream3.8 : 1AA large only · headlines, graphics
Sky Blue on Cream2.1 : 1Never for text
04 · Typography

Two typefaces, both open source.

The same pairing as globalai.community. Space Grotesk brings a technical, slightly quirky voice to headlines; Instrument Sans keeps long text friendly and easy to read. Both are free on Google Fonts under the SIL Open Font License.

Display & headlines

Aa

Space Grotesk

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 &@#→

RegularMediumSemiboldBold

Headlines, numbers, dates, buttons, labels and the year in lockups. Google Fonts ↗

Body & interface

Aa

Instrument Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 &@#→

RegularMediumSemiboldItalic

Paragraphs, abstracts, bios, captions and UI text. Google Fonts ↗

Type scale

Sizes for web. For print and slides, keep the same ratios. Headlines use tight tracking and tight leading; body text gets room to breathe.

DisplaySpace Grotesk Bold
88 / 0.98 · −3.5%

Ship the agent.

Heading 1Space Grotesk Bold
56 / 1.08 · −2%

AgentCon Copenhagen

Heading 2Space Grotesk Bold
36 / 1.1 · −2%

From prototype to production

Heading 3Space Grotesk Bold
22 / 1.2 · −1%

Evaluating multi-agent systems in the wild

LeadInstrument Sans Regular
20 / 1.5

A one-day deep dive into designing, deploying and integrating autonomous AI systems.

BodyInstrument Sans Regular
16 / 1.6

Expect hands-on demos, technical sessions and honest conversations from practitioners in the trenches, organized entirely by local volunteer communities who are part of the movement themselves.

EyebrowSpace Grotesk Semibold
12 · +14% · uppercase

Keynote · Room A · 09:30

CodeSystem monospace
14 / 1.5

agent.run(task, tools=[search, code_exec])

Rules

A few habits that keep AgentCon typography recognisable.

Sentence case

Headlines and buttons use sentence case. Uppercase is only for short eyebrow labels.

Highlight one idea

Color at most one phrase of a headline in Signal Orange, and only at large sizes.

Fallbacks

When the brand fonts can’t be installed (e.g. shared slide decks), use Arial or Segoe UI. Never substitute a serif or script font.

05 · Graphic language

The orbit field.

Our signature graphic expands the mark’s orbit into a field of concentric, open orbits. Every orbit has a gap, and every gap holds a node: one stop on the world tour. Use it to frame content, never to fill every corner.

On CreamSVG ↓
On InkSVG ↓
On Signal OrangeSVG ↓

Crop it off an edge or corner, so it feels larger than the format.

Keep orbit lines thin and quiet; let the nodes carry the color.

Don’t place text on top of nodes, close the orbits or animate it faster than a slow drift.

Shapes & corners

Shapes are soft and generous, like the Global AI Community website. Use these radii consistently, scaled to the format.

Card
26 px
Media
18 px
Input · 14 px
Pill · full
Avatar
circle
In personWorkshopKeynoteFree● Live now

Iconography

Simple outline icons on a 24 px grid, 2 px stroke, round caps and joins. Use Ink or Cream; reserve Signal Orange for a single active state. We recommend the open-source Lucide set.

Photography

Show real people building real things. Favor candid moments over posed shots: hands on keyboards, whiteboards full of arrows, a speaker mid-demo, a hallway conversation. Every city looks different, and that’s the point.

Natural light, real venues, real code on screen.
Duotone (Ink + Orange or Ink + Blue) for busy photos behind text.
No generic “AI” stock: glowing brains, robots, blue circuit boards.
06 · Voice & tone

Talk like a builder.

AgentCon sounds like a good engineer explaining something they shipped last week: specific, honest, enthusiastic without hype, and happy to share what went wrong.

Show, don’t hype

Concrete over abstract. Demos, numbers and code beat adjectives. We never say “revolutionary”.

Honest

Talk about trade-offs, failures and lessons learned. Practitioners trust practitioners.

Global, made local

One series, many accents. Celebrate the local community and city in every message.

Open door

Free, friendly and welcoming, whether you’re shipping your first agent or scaling production systems.

Say it like this

Examples for social posts, session descriptions and emails.

AgentCon Copenhagen is on 26 January. A full day of live demos and deep dives from people shipping agents in production. Free, as always.
Join us for the most revolutionary AI event of the year and unlock the future of intelligent automation!
We broke our eval pipeline three times before it worked. Here’s what we learned.
Discover best-in-class strategies to leverage cutting-edge agentic paradigms.

Naming

Consistent naming makes the world tour feel like one event. Use these formats on globalai.community, Meetup, social media and signage.

WriteNotNote
AgentConAgentcon, Agent Con, AGENTCON, AgentsConOne word, capital A and C. Plural: “AgentCon events”.
AgentCon CopenhagenAgentCon - Copenhagen, AgentCon @ CopenhagenLocal edition: series name, space, city. No dashes or symbols.
AgentCon Copenhagen 2027AgentCon 2027 - Copenhagen, AgentCon CPH ’27Add the year only when needed to disambiguate; year always last.
AgentCon World TourAgentCon Global Tour, AgentCon SeriesFor the series as a whole.
Global AI CommunityGAIC, Global AI, globalAISpell out in public copy. “Global AI Copenhagen” for a chapter.
AI Agents Developer ConferenceAI Agent Developers ConferenceThe official descriptor, used under the logo or as a subtitle.
07 · Applications

Putting it together.

Reference layouts for the most common AgentCon assets. Replace the content, keep the structure: logo top-left, one strong headline, date and city as pills, endorsement always present.

AgentCon
Copenhagen
26 Jan 2027Copenhagen, DKFree
Social share card1200 × 630
Session · Room A · 11:15
Agents that fix their own flaky tests
Amara OkaforStaff Engineer, Northwind
Slide title1920 × 1080
Speaker · Utrecht
Lars de Vries
Principal AI Engineer
Memory is a product decision: designing agents that remember
Speaker card1080 × 1080
MN
Miriam
Nakato
Global AI Mukono
OrganizerMukono
Name badge90 × 120 mm
Sticker60 mm die-cut
The AI Agents Developer Conference, in 30+ cities.Free · Community-run · Organized by Global AI Community
LinkedIn / event banner1584 × 396
08 · Tour stamps

Collect the tour.

Every AgentCon stop gets its own passport stamp, printed as a sticker and handed out at the event. Collect them on your laptop as you follow the tour. One system, one stamp per city, so the series feels connected wherever you are.

AgentCon World Tour sticker Copenhagen stickerHouston stickerNew York stickerSilicon Valley stickerSofia stickerBerlin stickerAmsterdam stickerToronto stickerBengaluru stickerMelbourne sticker

Example cities and dates. Landmark art is shown as a placeholder until each city’s artwork is ready.

Anatomy

Stamps are one ink on cream, with a worn rubber-stamp texture. Alternate the two shapes along the tour and cycle the inks: Ink, Deep Blue, Signal Orange.

Round · 50 mm

“AGENTCON 2027” on the top arc, city on the bottom arc, two marks as separators. Landmark in the center with a postmark date bar.

Rectangle · 58 × 40 mm

Double border, landmark panel on top, city name in bold caps, then mark, series and date on one line.

World Tour · 60 mm

The full-color mark with every city around the ring. For the series as a whole: speakers, organizers, sponsors and swag tables.

Landmark art

One recognizable landmark per city, drawn as fine line art in the stamp ink. Start from a photo you own or have licensed for print: shot straight on, against open sky, with a clear silhouette. tools/build_stickers.py --art turns the photo into line art and places it in the stamp.

One landmark, recognizable from its silhouette alone: a bridge, a gate, a tower.

Keep the texture subtle. City, date and series must stay readable at 50 mm.

Don’t use full-color photos, multiple inks, generic skylines or images you don’t have the rights to.

Print

Matte white vinyl, die-cut to shape. Each print file is in millimetres with all type outlined, a 2 mm bleed, and the cut line in magenta on its own cutline layer. The worn texture is an SVG filter: ask your printer to flatten it, or export to PDF at 600 dpi first.

Download the print kit
09 · Downloads

The kit.

All logos are vector SVG with outlined type. Need a PNG, EPS or a format that isn’t here? Ask the Global AI Community team, or use the city lockup builder for local PNGs.

Logos

Full color, reversed (for dark backgrounds), and one-color ink and white versions.

Not sure? Ask before you ship.

Organizing an AgentCon and need help with artwork or approvals? Reach out to the Global AI Community team.

Contact the team